the artisan soul
"with all things artisan, their ingredients are simple and pure; pure in their essence and everything goes in the direction of simplicity. the process (not merely the product) defines what is crafted and created."
"great is about execution and achievement, good is about essence and ethos. the artisan soul aspires to do great work but never neglects the importance of being inspired by all that is good and beautiful."
"this is the courage of the artisan--to know ourselves and be true to that knowlege. the artisan rejects all that makes us false and takes the huge risk of being true. to embrace our authentic selves and live in that raw expression of being fully human is our greatest risk and our richest reward."
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