true blue

this, from the oregonian..."crayola's new blue:  brought to you by science, OSU.  its new crayon is based on pigment discovered by a chemistry professor.  crayola is adding a new color to its cavalcade of crayons, and the striking blue hue got its humble beginnings in a laboratory at oregon state university.

the new color will be based on the pigment known as YInMn, which was discovered by oregon state chemistry professor mas subramanian in 2009.

'we are a company all about kids, creativity and color, so we strive to keep our color palette innovative and on-trend, which is why we're excited to introduce a new blue crayon color inspired by the YInMn pigment,' smith holland, CEO and president of crayola, said in a statement.

the discovery of the pigment, which is 100 percent non-toxic and does not fade over time, happened because of a fortunate accident.

'luck favors the alert mind,' subramanian said in 2015.  'you have to be prepared.' "

Comments

Popular Posts